Travel in 2026 is all about slowing down, immersing yourself in local culture, and seeking meaningful experiences.

Gone are the days of rushing through crowded attractions—today's travelers crave nature, connection, and unique adventures that linger in memory.

From iconic road trips to off-the-beaten-path escapes, here are the ten destinations experts say are set to dominate travel this year.

Alaska

1. Cruise Differently

Alaska remains a top North American destination, but travelers are now looking for more than typical sightseeing. Small expedition ships offer kayaking near glaciers, hiking secluded islands, and wildlife encounters far from crowded ports. Many visitors treat Alaska as a destination to return to, exploring it in deeper, more immersive ways.

Route 66

2. Historic Road Trips

Route 66 continues to capture the imagination, especially with milestone anniversaries sparking renewed interest. Travelers can drive selected segments, like Flagstaff, Arizona to eastern Nevada, enjoying classic Americana, quiet desert landscapes, and hidden gems such as Great Basin National Park.

Sardinia, Italy

3. Beyond the Crowds

Italy's second-largest island is gaining attention for its untamed beauty and dramatic coastline. Sardinia's secluded coves, limestone cliffs, and interior hiking trails make it ideal for travelers seeking adventure away from the usual tourist hotspots. New nonstop flights make visiting the island easier than ever, boosting its popularity.

Zermatt, Switzerland

4. Alpine Fantasy

Zermatt, a car-free village in the Swiss Alps, draws visitors with views of the Matterhorn and its literary connections. The town has inspired fantasy worlds and appeals to travelers seeking peaceful getaways where reading, relaxation, and breathtaking scenery combine.

New River Gorge National Park, West Virginia

5. Hidden Adventure

While major U.S. national parks see declining crowds, off-the-beaten-path parks are surging in popularity. New River Gorge National Park & Preserve offers whitewater rafting, rock climbing, and scenic hiking trails, attracting outdoor enthusiasts in search of adventure without the congestion.

Okinawa, Japan

6. Island Calm

Okinawa presents a slower, subtropical side of Japan with turquoise waters, coral reefs, and historic sites like reconstructed castles. Visitors enjoy snorkeling, diving, and sampling local cuisine blending Japanese, Chinese, and Southeast Asian flavors, perfect for a relaxing island escape.

Canmore, Alberta, Canada

7. Mountain Charm

Canmore offers a less-crowded alternative to Banff, with a small-town feel and abundant outdoor activities. Travelers can hike, bike, or ski amidst stunning Rocky Mountain scenery, making it an increasingly popular destination for North American visitors seeking adventure and tranquility.

St. Thomas, U.S. Caribbean Islands

8. Easy Tropical Getaway

St. Thomas combines convenience with Caribbean beauty. American travelers enjoy tropical beaches, snorkeling, and vibrant local culture without passport requirements. New flight routes are making it even easier to access, boosting vacation rental demand and visitor numbers.

Greenland and Iceland

9. Eclipse and Adventure

The total solar eclipse has travelers flocking to Greenland and Iceland. Limited accommodations make small-ship cruises and expeditions ideal. Both destinations offer dramatic landscapes and unique opportunities to witness nature's rare phenomena.

Mammoth Lakes, California

10. Mountain Escapes

Mammoth Lakes continues to attract visitors with outdoor activities year-round, from skiing and hiking to scenic lakeside views. Its balance of adventure and relaxation makes it a favorite for travelers looking for a rejuvenating getaway.

Summary

1. Immersive Travel

2026 travelers prioritize slow, meaningful experiences over quick sightseeing.

2. Off-the-Beaten Path

Hidden gems and small towns are rising in popularity alongside iconic destinations.

3. Nature and Adventure

From glaciers to islands, mountains to deserts, the year's top destinations combine natural beauty with unique experiences for every type of explorer.